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MEET THE
DREAM TEAM

Peniel Gebreselassie and Eleanor Weitzer are a social first creative team, with a passion for innovation and inclusivity. 

TikTok, gaming, tech and fashion are where they thrive. 

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A little

about us

We are a female creative team with a passion for storytelling that centres marginalised communities.

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Our perspective comes from our feminist Ethiopian & Newcastle, working class heritage. Breaking into advertising has taken courage and a conviction that our perspectives are not only relevant but valuable.

This has carried us through from the smaller briefs to working on and winning heavyweight pitches with Activision Blizzard, Xbox and more.


We take every opportunity to amplify human stories that deserve to be told well, and weave this ethos into our work, as well as through mentoring programmes for young people from minority backgrounds.
 

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